Consumers Tend To Be Less Concerned About Higher Digital Prices
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Many U.S. consumers have lost significant spending power in the past few years as the cost of everything from basic staples to energy to dining out has risen. Inflation remained a top issue for 84% of consumers in the second quarter of the year, up 5 percentage points from the last three months of 2023, according to TransUnion’s latest Consumer Pulse Survey.
“Despite this, price increases for streaming services are not a major concern for most,” TransUnion said in its report. “When it comes to consumer concerns about rising costs in essential categories like groceries (84%) and gasoline (66%), a relatively lower concern for streaming media subscriptions (25%) suggests that subscription service costs are not at the forefront of consumers’ inflation concerns.”
“Despite this, price increases for streaming services are not a major concern for most,” TransUnion said in its report. “When it comes to consumer concerns about rising costs in essential categories like groceries (84%) and gasoline (66%), a relatively lower concern for streaming media subscriptions (25%) suggests that subscription service costs are not at the forefront of consumers’ inflation concerns.”
