Apple, Amazon Lead Brand Loyalty Rankings
}
Apple, Amazon and TikTok have the most brand-loyal customers, according to a yearly ranking from Brand Keys. The research and analytics firm surveyed about 73,000 consumers about their preferences among 1,465 brands in 142 categories.
“The better a brand meets expectations determines how loyal customers will be short term and how profitable a brand will be on a long-term basis,” Robert Passikoff, founder and president of Brand Keys, said in a statement.
