News Content Doesn't Dissuade Consumers From Purchase Intent
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Plenty of major brands avoid placing advertising next to news content or within news programming because they want to avoid negative associations with adverse information or politically charged opinion.
However, Americans “are smart enough to know the difference between a news story and an ad,” according to a study from Stagwell and HarrisX. Their report seeks to dispel the idea that brand safety goals are contrary to advertising in news content.
However, Americans “are smart enough to know the difference between a news story and an ad,” according to a study from Stagwell and HarrisX. Their report seeks to dispel the idea that brand safety goals are contrary to advertising in news content.
