Social Media, Digital Display Are Key Channels For Telecom Brands
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Social media, digital display/video and connected television remain the fastest-growing channels for marketers of telecommunications services, according to a survey by software company Mediaocean.
For the second half of this year, 65% of survey-takers said they planned to increase social media spending, 62% for digital display/video and 55% for CTV. A year ago, 65% of marketers were planning to increase social media, 62% for digital display/video and 55% for CTV. The number of telecom marketers maintaining their investments through H2 in these channels are 32%, 36% and 39%, respectively.
For the second half of this year, 65% of survey-takers said they planned to increase social media spending, 62% for digital display/video and 55% for CTV. A year ago, 65% of marketers were planning to increase social media, 62% for digital display/video and 55% for CTV. The number of telecom marketers maintaining their investments through H2 in these channels are 32%, 36% and 39%, respectively.
