Made-For-Advertising Sites Captured 14% Of Web Ad Spend In Q2
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Websites that aggressively generate traffic though search engines and social media to maximize advertising impressions -- or what are known as “made for advertising” sites – are generally seen as undesirable for brands because it’s not always clear how their ads are being presented to consumers.
About 14% of all programmatic web ad spend in North America went to websites that were flagged as made-for-advertising, or MFA, in the second quarter of this year, according to a report from ad-verification company Pixalate. Among the total number of websites observed, 8% were flagged as MFA during the study period.
About 14% of all programmatic web ad spend in North America went to websites that were flagged as made-for-advertising, or MFA, in the second quarter of this year, according to a report from ad-verification company Pixalate. Among the total number of websites observed, 8% were flagged as MFA during the study period.
