Many Hispanics Say Advertising Accurately Reflects Culture
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Generation Z is widely recognized as the most multicultural in U.S. history, and the growing spending power of these younger consumers demands that marketers understand their sensibilities. Hispanics are a fast-growing segment of the U.S. population, and two-thirds of this community were born in the United States.
A key part of advertising to Hispanics is avoiding stereotypes or patronizing messages that alienate consumers, according to a report from advertising agency Dentsu.
