Consumers Seek Empowerment From AI-Powered Experiences
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Technology companies are incorporating artificial intelligence into their software, including tools that organizations use to interact with their customers. As AI sets new benchmarks for service and personalization, customers are raising their expectations for the technology.
Business-to-consumer and business-to-business marketers must be mindful of how AI-driven interactions affect their customer perceptions of a brand, loyalty and satisfaction, according to a study by researcher Ipsos.
Business-to-consumer and business-to-business marketers must be mindful of how AI-driven interactions affect their customer perceptions of a brand, loyalty and satisfaction, according to a study by researcher Ipsos.
