Ad Frequency Affects TV Viewer Opinions Of Brands
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Frequency capping is an important part of preventing the same television ad from appearing too many times to the same household or even individual viewer.
More than half (61%) of U.S. television viewers said in a poll that over-frequency of ads makes them less likely to want to buy products or use the services of the company, according to AD-ID, an advertising identification technology company founded by the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4As).
More than half (61%) of U.S. television viewers said in a poll that over-frequency of ads makes them less likely to want to buy products or use the services of the company, according to AD-ID, an advertising identification technology company founded by the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4As).
