Antifraud Steps Saved Digital Advertisers $10.8B In 2023

A joint study led by Trustworthy Accountability Group for the first time measured digital advertising spend to help estimate losses from what is known as invalid traffic, or fraudulent activity such as showing ads to bots.

The joint study by TAG, the American Association of Advertising Agencies, Association of National Advertisers and Interactive Advertising Bureau found that by working together, the digital ad industry saved an estimated $10.8 billion in 2023 by reducing fraud in U.S. display and video ad channels by 92%.