'Algorithmic Era' Of Media Marks Next Stage Of Growth

The digitization of media and improvements to supporting technologies are making advertising “100% addressable, 100% shoppable and 100% accountable, according to a report about 2025 media trends from advertising agency Dentsu. 

“We call this the algorithmic era of media, and believe it will open many opportunities for brands to drive impact in 2025,” the report said.

Artificial intelligence provides a cornerstone for the algorithmic era with large-language models supporting more human-like interactions with machines. Some consumers said they’re uncomfortable with this idea, including 84% of European consumers who want brands to disclose when interactions are powered by generative AI.