Election Tumult Changes Media Buying Strategies For Trump, Harris
}
Vice President Kamala Harris raised $1 billion in less than three months as a presidential candidate, giving her campaign a significant war chest for campaign advertising as the race enters its final month.
Her entry into the race – effectively replacing President Biden as the Democratic nominee on July 21 – triggered in a shift in the Trump campaign’s digital ad spending, according to a report by researcher Sensor Tower.
“The Trump campaign was again forced to make a quick shift and began focusing ads on Vice President Harris’ immigration and economic policies,” the report said. “This time, the Trump campaign transitioned efforts away from X and Facebook, allocating almost 70% of digital spend across YouTube and over-the-top channels for the next three weeks, in stark contrast to the Biden and Harris campaigns' focus on social platforms.”
