Ad Professionals Say Inefficiencies Undermine Campaigns
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In time for scary season, performance marketing firm MNTN marketers about what haunts their advertising and media nightmares.
“Turns out that anything contributing to campaign inefficiencies were guilty as charged. Almost a quarter of respondents voted that constant changes in direction were their biggest pain point,” according to MNTN.
Budget cuts, campaign mismeasurement and last-minute changes also make like difficult for ad campaigns.
