Holiday Shoppers Prefer Amazon Over Google For Holiday Inspiration

As much as Google has worked to organize the world’s information, its biased search results struggle to add value for tasks such as finding gift ideas. Amazon is the most popular destination for gift and shopping ideas among U.S. consumers with 74% saying they plan to use the marketplace this year, followed by 44% who plan to use Google, according to a survey by ecommerce experience platform Nosto.

Generative AI chatbots such as ChatGPT are making small inroads into gift inspiration, the survey found. Only 8% of consumers are asking chatbots for gift advice.