Live TV, Podcasts Are Top Media Choices For Election News
}
Next week’s presidential election is considered too close to call, although some polls and betting markets show that Donald Trump is favored to be the next president.
In the month leading up to the election, a time when many undecided voters start to focus on the issues, news consumption habits tend to shift among U.S. consumers, according to a study by advertising agency Dentsu.
Live TV, podcasts, and print and online publications are the top channels through which consumer say they are spending more time with election content, the report said. Conversely, some consumers are seeking escapism through print and online publications.
In the month leading up to the election, a time when many undecided voters start to focus on the issues, news consumption habits tend to shift among U.S. consumers, according to a study by advertising agency Dentsu.
Live TV, podcasts, and print and online publications are the top channels through which consumer say they are spending more time with election content, the report said. Conversely, some consumers are seeking escapism through print and online publications.
