Advertisers Are Optimistic About Spending On Streaming Media
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Advertisers are optimistic about connected television and over-the-top media channels, with three out of five saying they planned to increase spend on those outlets this year, according to a study that Premion commissioned from Advertiser Perceptions.
As they increase their streaming budgets by an average 21% from the prior year, they said the increases are the result of the ability to achieve full-funnel objectives (41%), to reach a highly engaged opt-in audience (40%) and precision audience targeting (38%).