Future Ad 'Titans' Boosted Media Spending By 30% Or More

Advertisers with a significant share of voice – or what researcher MediaRadar calls the "Titans of Advertising" – are mindful about increasing their media spending to maintain or increase their brand recognition.

While today’s titans of advertising such as Amazon, Apple, Walmart and Verizon tend to favor certain media channels from year to year without much deviation, according to MediaRadar, the “Future Titans” are more willing to experiment.