Brands Can Help Some Consumers Ease Post-Election Jitters

Republican Donald Trump’s decisive victory over Democrat Kamala Harris in the race for the White House predictably has led to mixed reactions among registered voters. Democrats are more likely than Republicans to feel negative emotions such as fear, stress and anxiety.

Amid this tumult, brands have an opportunity to help assuage those consumers who didn’t vote for Trump, a post-eection survey by researcher CivicScience suggests.

After the election, registered voters were most likely to say they felt nervous (49%), optimistic (46%), stressed (46%), relieved (41%), fearful (40%) and excited (39%). The range of emotions presumably corresponds with the respondent’s vote for the winning or losing candidate.