Sports Docuseries Prove Popular With Americans, Unexpected Fandoms

Sports docuseries such as ESPN’s “The Last Dance” that followed a season with basketball superstar Michael Jordan and the Chicago Bulls help to bring new fans to sports, according to a survey by advertising agency Dentsu.

“While docuseries on major sports like football, basketball, and baseball are enjoying the most viewers, sports previously less followed in the U.S., like Formula 1, tennis, soccer, track and field and cycling are enjoying the biggest inroads in fan engagement,” Dentsu said.