Anime's Popularity Soars Among U.S. Audiences, Driving Routine Viewership
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Anime’s popularity is growing beyond niche audiences for Japanese-style animation and into the mainstream, according to a study by advertising agency Dentsu. Brands face little risk in embracing the format, with 60% of the general population said they feel neutral about brands doing anime-inspired campaigns.
However, among anime fans, favorability rises to 85%, giving brands a chance to “experiment with anime-themed activations without worrying about alienating broader audiences, while also gaining traction within passionate fandoms,” according to Dentsu.
However, among anime fans, favorability rises to 85%, giving brands a chance to “experiment with anime-themed activations without worrying about alienating broader audiences, while also gaining traction within passionate fandoms,” according to Dentsu.
