Media Usage Varies By Life Stage For Travel Consumers
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People’s travel preferences change with life stage, which isn't the same as age, along with the ways media exposure affects their decisions on where to go, what to do and how much to spend, according to a study from travel review site Tripadvisor.
Its report categorizes consumers into eight groups of life stages including college students, newly engaged or married, new parents, career builders, established professionals, seasoned parents, "empty nesters" and retirees.
Its report categorizes consumers into eight groups of life stages including college students, newly engaged or married, new parents, career builders, established professionals, seasoned parents, "empty nesters" and retirees.
