Social media again is considered most likely to face challenges in the coming year, according to a survey
by ad-analysis company IAS.
“These challenges include legislation that may limit social use and heightened brand risk due to AI-generated content and deepfakes,” IAS’s report said. “More than 1-in-3 media experts expect digital video and CTV to confront challenges, and digital video in particular may face media quality threats from deepfakes.”