Global Ad Spend Set To Grow 11% To $1.08T This Year
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Advertising spend worldwide is on course to expand 10.7% this year to $1.08 trillion as online media drives growth, according to the latest forecast from WARC. The growth rate is the strongest in six years, the researcher said.
Its forecast is 0.2 percentage points higher than its previous global estimate published in August.
Global ad investment more than doubled in the past decade and grew 2.8 times faster than global economic output since 2014. Growth is also anticipated next year (+7.6%) and in 2026 (+7.0%), WARC said.
