Donating goods and time are the new “charitable giving” for many consumers, advertising agency Dentsu concluded after asking people about their attitudes toward donations. The report comes as Americans observe what is known as Giving Tuesday, a day of counterbalancing holiday shopping and consumerism with donations to charity.
hree quarters (76%) of respondents said donations of clothing, food or other items met the definition of “charitable giving,” followed by monetary donations to causes (65%), volunteering time for a cause (62%), round-up donations at checkout (58%), purchase brands that donate proceeds or products (46%) and purchase brands that are socially conscious (37%).