Inclusivity Of Advertising Varies By Industry Group
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There are significant ways for advertising to become more inclusive, representing wide groups of people in authentic ways, according to a report by video ad platform XR Extreme Reach. Its study analyzed more than 1 million ads distributed in more than 100 countries.
In addition to gender, its RX Score measures representation by age, body type and skin tone on a scale from 0 to 100, with higher scores reflecting a broader range of representation.
In addition to gender, its RX Score measures representation by age, body type and skin tone on a scale from 0 to 100, with higher scores reflecting a broader range of representation.
