Google AdExchange Keeps Top Spot Among Web SSPs
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Google AdExchange in the third quarter of this year maintained its position as the No. 1 sell-side platform for U.S. web traffic with market share of 13%, according to the latest report from Pixalate, the fraud protection and analytics platform.
Following Google AdExchange, the top web SSPs include Index Exchange with 9% market share, Magnite (7%) and PubMatic (6%), according to Pixalate.
As for U.S. mobile app traffic on Apple App Store apps, Verve was the No. 1 SSP with 20% market share. On the Google Play Store, Magnite was No. 1 with 8% market share.
