Hispanic Holiday Shoppers Tend To Prefer Discount Stores
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Mass-merchant chains such as Walmart and Target will be popular places to shop for the holidays among the U.S. general population, but they tend to be less popular among Hispanic Americans, according to a survey by researcher CivicScience. The finding suggests that brands seeking to convert Hispanic shoppers should develop campaigns to drive foot traffic to other kinds of stores.
Hispanic Americans “are 11 percentage points less likely to more likely to shop at deep discount stores (+5 points), specialty stores (+4 points) and department stores (+3 points),” compared with non-Hispanics.
Hispanic Americans “are 11 percentage points less likely to more likely to shop at deep discount stores (+5 points), specialty stores (+4 points) and department stores (+3 points),” compared with non-Hispanics.
