Omnichannel Strategies Seek To Fill Gaps In Fragmented Media
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Brands are turning to omnichannel strategies to reach key audiences as they seek to bridge the gaps in an increasingly fragmented media landscape, according to a study by online video advertising specialist Teads, whose name stands for Technology for Advertising.
“This balance of broad brand awareness and personalized outreach not only captures attention but also builds trust, enhances visibility and improves overall customer experiences,” Teads said in its report on technology themes for 2025.
“This balance of broad brand awareness and personalized outreach not only captures attention but also builds trust, enhances visibility and improves overall customer experiences,” Teads said in its report on technology themes for 2025.
