Performance TV Gains Favor Among Marketers Seeking Outcomes
}
Marketers have a variety of ways to measure the effectiveness of their advertising, and one of the ultimate barometers is revenue. n the pursuit of business outcomes, marketers are shifting their budgets into performance TV, according to a report by connected-television platform TVScientific.
“Performance TV works so well that marketers are getting buy-in and budget to do even more,” the report said. “Nearly 71% of marketers say their performance TV budgets are increasing this year. That’s more than double the 35% who reported the same last year.”
“Performance TV works so well that marketers are getting buy-in and budget to do even more,” the report said. “Nearly 71% of marketers say their performance TV budgets are increasing this year. That’s more than double the 35% who reported the same last year.”
