President Donald Trump campaigned on a platform to disrupt the status quo, a message that many Americans wanted to hear after the deeply unpopular Biden administration failed to restore normalcy as promised.
The degree of the upheaval that Trump promised remains to be seen, and brands need to prepare for the uncertain reactions from consumers, according to a report from researcher Ipsos.
“Regardless of party, many Americans want change,” the report said. “They are largely in agreement that the system is broken even if they are highly polarized on how to fix it.”