Social-Media Influencers Confer Authenticity To Brands
}
Social-media personalities who collaborate with brands to promote products or services have spawned a multibillion-dollar industry that is now seen as a vital part of the media mix for brands. These influencers are most effective when consumers perceive them to be authentic, a term that has become a buzz word among marketers.
“User-generated content from everyday influencers and subject matter experts is an important source of trust,” according to a report on influencer marketing from MikMak and Bazaarvoice. “Shoppers no longer rely on brand-generated content alone to make a purchasing decision.”
“User-generated content from everyday influencers and subject matter experts is an important source of trust,” according to a report on influencer marketing from MikMak and Bazaarvoice. “Shoppers no longer rely on brand-generated content alone to make a purchasing decision.”
