Social Apps Have Key Role In Informing Black Consumers

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Black consumers in the United States are more likely than the general population to receive product recommendations from social media apps, according to a report by researcher Nielsen. It said social media offers dialog and commentary that help to build online communities among others “who share similar experiences and find authentic representation.”

“When we look deeper at how Black Americans spend their time on smartphones, they’re spending the majority of it with social media—8 hours and 49 minutes a week,” Nielsen said. “This follows trends among the wider U.S. population. However, Black adults of all ages spend more time than their peers with social media apps, with those 18-34 spending almost an hour more per week.”