It's A Thin Line Between Love And Hate For Brands
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Love and hate are powerful emotions not only for personal relationships, but also for how people feel about brands. The line between brand love and brand hate “is remarkably thin, often hinging on moments that transcend simple customer satisfaction,” according to a report from researcher SBX by Streetbees.
“When consumers love a brand, they demonstrate it through fierce loyalty – 64% say loving a brand means trusting it completely and remaining loyal,” the report said. “This isn't passive appreciation; it's active advocacy.”
“When consumers love a brand, they demonstrate it through fierce loyalty – 64% say loving a brand means trusting it completely and remaining loyal,” the report said. “This isn't passive appreciation; it's active advocacy.”
