Brands Are Likely To Find Undivided Attention From Moviegoers
}
The Covid-19 pandemic was devastating for movie theaters, which re-emerged to tout their immersive and companionable characteristics that help brands reach people when they are most ready to receive brand messages, according to a study by in-cinema ad company Screenvision.
Theaters have the power to engage audiences in a preshow viewing experience that adds to the escapism that comes with going to the movies, where using a mobile phone is considered rude and a sign of stunted intellectual growth.
Theaters have the power to engage audiences in a preshow viewing experience that adds to the escapism that comes with going to the movies, where using a mobile phone is considered rude and a sign of stunted intellectual growth.
