Netflix Leads Multishow Viewership Among Streaming Platforms
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Netflix can be considered the “stickiest” streaming platform with a varied slate of programming that entices viewers to watch more than a single program, according to data compiled by audience analytics firm Samba TV.
Almost three-quarters (72%) of Netflix viewers watched at least two programs during the second half of last year, ahead of Apple TV+ (57%), Paramount+ (53%) and Max (49%).
Among the 28% of Netflix viewers who turned in for only one program, the livestreamed boxing match between Mike Tyson and Jake Paul was the most popular choice.
Almost three-quarters (72%) of Netflix viewers watched at least two programs during the second half of last year, ahead of Apple TV+ (57%), Paramount+ (53%) and Max (49%).
Among the 28% of Netflix viewers who turned in for only one program, the livestreamed boxing match between Mike Tyson and Jake Paul was the most popular choice.
