In-Game Ads Can Help To Drive Purchase Consideration
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Advertising in video games has the power to not only raise awareness of a brand, but also to increase purchase consideration – especially in games that consumers enjoy playing the most, according to a report by researcher Disqo.
Gaming is a cultural and emotional experience for millions of consumers, especially younger generations who enjoy video games as a more immersive form of entertainment. Advertisers can participate in these experiences to advance their brand objectives, though the format of the game often dictates how intrusive they should be.
Gaming is a cultural and emotional experience for millions of consumers, especially younger generations who enjoy video games as a more immersive form of entertainment. Advertisers can participate in these experiences to advance their brand objectives, though the format of the game often dictates how intrusive they should be.
