}
A lopsided score, forgettable commercials and boring halftime show didn’t stand in the way of the Super Bowl’s ability to reach 37.1 million households, according to the tally from Samba TV.
The researcher found that viewership waned significantly in the second half of the game, when it became more apparent that the hapless Kansas City Chiefs stood little change of catching up with the Philadelphia Eagles. The final score of 40-22 belied how ineffective Chiefs offense and defense were.