Consumers Are Split On Interacting With TV Content
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A growing number of consumers are engaging with interactive content on their TVs to learn more about brands and products for shopping, but many say they aren’t interested in this emerging trend. Four in 10 consumers have interacted with TV content to learn more about products or make purchases, advertising agency Dentsu found in a survey. However, the study showed that a similar share say they have not and have no interest in doing so.
The divide is particularly noticeable among different demographics. Gen Z and millennial consumers are more likely to embrace TV-based shopping, taking advantage of smart TV features and interactive ads that allow them to browse and buy products directly from their screens.
Meanwhile, women and older consumers show the least interest in exploring this shopping avenue. Instead, they favor more traditional methods such as in-store shopping or online browsing through computers and mobile devices.
The divide is particularly noticeable among different demographics. Gen Z and millennial consumers are more likely to embrace TV-based shopping, taking advantage of smart TV features and interactive ads that allow them to browse and buy products directly from their screens.
Meanwhile, women and older consumers show the least interest in exploring this shopping avenue. Instead, they favor more traditional methods such as in-store shopping or online browsing through computers and mobile devices.
