A surge in confidence among GLP-1 users is driving a renewed focus on personal appearance, with many spending on fashion and beauty items, according to a recent survey by advertising agency Dentsu. The study found that 40% of GLP-1 users are prioritizing their looks, with Gen X (52%) and Millennials (46%) leading the trend.
As weight loss and body transformations become more common among those using GLP-1 medications like Ozempic and Wegovy, many are revamping their wardrobes and beauty routines to reflect their newfound confidence. This shift is fueling increased spending in the fashion, skincare and cosmetic industries, as users seek to align their external appearance with their personal progress.