GLP-1 Medications Reshape Food And Alcohol Consumption Trends
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In a significant shift for the restaurant and alcohol industries, users of GLP-1 medications such as Ozempic and Mounjaro are evaluating their consumption habits and changing their dining and drinking behaviors, according to a recent study by advertising agency Dentsu.
The study highlights a growing preference for home cooking over dining out, as GLP-1 users rediscover the control and ritual of preparing meals. This trend could result in increased grocery sales and less frequent visits to fast-food and fast-casual restaurants. Convenience has traditionally driven the restaurant industry, but the rise in GLP-1 usage may accelerate a shift toward more mindful eating habits.
The study highlights a growing preference for home cooking over dining out, as GLP-1 users rediscover the control and ritual of preparing meals. This trend could result in increased grocery sales and less frequent visits to fast-food and fast-casual restaurants. Convenience has traditionally driven the restaurant industry, but the rise in GLP-1 usage may accelerate a shift toward more mindful eating habits.
