Report Reveals Widespread Creative Frustration in Marketing Industry

}
There's a growing disconnect between marketers and creative agencies revealed in a recent report from communication consulting firm BetterBriefs. Its survey results indicate a shared sense of dissatisfaction with the quality and impact of current creative work — despite unprecedented access to tools and insights.

According to the report, 54% of marketers and a staggering 75% of creative agency professionals believe that today’s creative work simply doesn’t stand out. Even more striking, nearly half (47%) of marketers feel that the quality of creative output is not improving, a view echoed by 76% of agencies, despite advancements in technology and a broader understanding of creative best practices.

Download