Email Remains Central To Many People's Interactions With Brands
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A new survey by email deliverability platform ZeroBounce offers a snapshot of how people around the world are using — and managing — their inboxes in 2025. From how many email addresses people juggle to why they open (or ignore) brand emails, the findings highlight just how central email remains in our digital lives.
Email Is Still King
Email continues to reign supreme in 2025:
- 93% of respondents use email daily, with just 6% taking a break only while on vacation.
- 86% of people have at least three email addresses, reflecting how many users separate work, personal, and promotional messages.
- 42% check their inboxes three to five times per day, while time spent on email varies:
- 35% spend under an hour daily.
Another 35% spend two to five hours in their inbox.
