Brands Without Social Engagement Might As Well Be Invisible, Study Says
}
A report from customer experience platform Emplifi sends a clear message to marketers in 2025: if your brand isn’t meaningfully engaging on social media, it’s already behind.
Based on a survey of nearly 1,000 active social media users, the report finds that today’s consumers expect more than flashy ads or stale Facebook posts -- they want authenticity, responsiveness, and genuine connection. In an era where social media is the customer journey, brands that treat it as a broadcast channel rather than a dialogue are losing both relevance and revenue.
Based on a survey of nearly 1,000 active social media users, the report finds that today’s consumers expect more than flashy ads or stale Facebook posts -- they want authenticity, responsiveness, and genuine connection. In an era where social media is the customer journey, brands that treat it as a broadcast channel rather than a dialogue are losing both relevance and revenue.
