B2B Content Consumption Soars As Buyers Turn To eBooks, Playbooks, AI Insights
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In its latest yearly report, content syndication platform NetLine reported a sharp rise in B2B content consumption, signaling both heightened interest in gated materials and evolving buyer behavior in professional decision-making.
According to NetLine’s findings, demand for gated content reached 8 million first-party registrations in 2024—up 27% from the previous year and marking an 84% surge since 2019. C-suite executives are increasingly engaging with this content, with their consumption jumping 27% year-over-year, now accounting for 13% of all demand.
According to NetLine’s findings, demand for gated content reached 8 million first-party registrations in 2024—up 27% from the previous year and marking an 84% surge since 2019. C-suite executives are increasingly engaging with this content, with their consumption jumping 27% year-over-year, now accounting for 13% of all demand.
