}
A new 2025 study from video tech company Idomoo reveals a growing disconnect between how brands use video and what consumers actually want. While a staggering 78% of consumers say they want brands to communicate with them more through video, many feel they’re not receiving content that feels relevant or personal, despite the fact that 89% of businesses claim to use video in their marketing.
The gap appears to lie in how video is used. Broad campaigns like TV ads may technically count as video marketing, but consumers often don’t perceive these as being "for them." According to the report, more than 40% of consumers say they’ve never received video content directly from a brand they’ve done business with, indicating a shortfall in personalized outreach.