APAC Region Leads In Audience Attention For Q1, DoubleVerify Says
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DoubleVerify, the digital media measurement and analytics company, this week released its latest attention benchmarks, showing notable regional and industry differences in how advertising captures audience engagement.
The company’s Attention Indices, normalized to a base score of 100 over a 28-day rolling period, are based on more than 65 billion impressions measured each month. A score above 100 indicates stronger-than-average performance.
The company’s Attention Indices, normalized to a base score of 100 over a 28-day rolling period, are based on more than 65 billion impressions measured each month. A score above 100 indicates stronger-than-average performance.
