Radio Ads Prove Powerful Boost For Social Media Engagement, Study Shows
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In an era of digital overload and AI-generated content, new research suggests that old-school broadcast radio may be the key to cutting through the noise.
Critical Mass Insights (CMI), an audio research firm, released findings from a study revealing that radio advertisements significantly increase consumers' likelihood of engaging with products on social media. According to the study, 55% of radio listeners said they are more likely to click on a social media link advertising a product or service if they had first heard about it on the radio.
Critical Mass Insights (CMI), an audio research firm, released findings from a study revealing that radio advertisements significantly increase consumers' likelihood of engaging with products on social media. According to the study, 55% of radio listeners said they are more likely to click on a social media link advertising a product or service if they had first heard about it on the radio.
