Ad Agencies Embrace AI As Essential Driver Of Growth, Productivity

A report from marketing analytics platform NinjaCat indicates that artificial intelligence is no longer viewed by leading marketing and advertising agencies as a futuristic possibility but as a present-day necessity. From content creation to workflow optimization, AI is now deeply embedded in agency operations -- and the results are already showing.

According to the report, 91% of agency decision-makers confirm their organizations are actively using AI technologies, with 63% employing them extensively across departments. The trend isn’t just about catching up -- it’s about staying competitive in a market where speed, efficiency, and data-driven insights define success.