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Chief marketing officers are holding the line on budgets in 2025, keeping marketing spend flat at 7.7% of company revenue for the second year in a row, according to Gartner’s annual CMO Spend Survey, released May 12 at the Gartner Marketing Symposium/Xpo in London.
Despite the lack of budget growth, marketing leaders are finding new ways to stretch their dollars, with a growing emphasis on AI and analytics to boost efficiency. Fifty-nine percent of CMOs say their budgets remain insufficient to fully execute their strategies -- a figure that, while still high, has improved slightly from 64% in 2024.