Before The Booking Comes The Bot: Dentsu Says AI Is Shaping Where Travelers Go
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As Memorial Day launches the summer travel season, a recent Dentsu report shows that the path to booking increasingly begins with AI and social media. The report also shows that travel has evolved from an indulgence to an emotional necessity that people are increasingly unwilling to sacrifice, even amid economic uncertainty.
Despite inflation and budgetary pressures, nearly nine in 10 consumers say they're still excited about travel, and 59% report actively preserving travel in their spending plans. This signals what Dentsu calls a “reprioritization” of travel as a vital component of connection, identity and well-being.
Despite inflation and budgetary pressures, nearly nine in 10 consumers say they're still excited about travel, and 59% report actively preserving travel in their spending plans. This signals what Dentsu calls a “reprioritization” of travel as a vital component of connection, identity and well-being.
