AI Is Set To Transform Campaign Planning For Marketers, Nielsen Says
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Artificial intelligence is rapidly reshaping the marketing playbook, with brands of all sizes betting on automation to enhance everything from content creation to predictive analytics, according to a new report from Nielsen.
Marketers across the globe are honing in on AI’s potential to supercharge campaign personalization, streamline media planning and optimize ad performance in real time. The technology is now viewed not as a futuristic perk, but as a practical necessity, especially for brands with large advertising budgets.
Marketers across the globe are honing in on AI’s potential to supercharge campaign personalization, streamline media planning and optimize ad performance in real time. The technology is now viewed not as a futuristic perk, but as a practical necessity, especially for brands with large advertising budgets.
